Privacy Policy
This Privacy Policy describes how Bonestrength ("we", "us", or "our") collects, uses, stores, and protects personal data when you visit bonestrength.world and use our informational resources about light physical activity during the day.
Data Controller
The data controller responsible for your personal data is:
- Bonestrength
- 99a Dempster St, Esperance WA 6450, Australia
- Phone: +61890713311
- Email: info@bonestrength.world
Geographic Scope
Bonestrength operates from Esperance, Western Australia, and publishes content intended primarily for residents and visitors across Australia. Our guides and resources reference Australian outdoor settings, seasonal conditions, and local walking environments. Personal data is processed in accordance with the Australian Privacy Act 1988 and, where applicable, the General Data Protection Regulation (GDPR).
Website Topic and Services
bonestrength.world is an informational and educational website about light physical activity during the day. We publish articles, guides, and reference materials on gentle daily movement such as walking, stretching, and outdoor strolls. We do not sell dietary supplements, physical products, or paid services through this website. We do not make health claims, performance guarantees, or promises of specific outcomes related to any condition.
Advertising and Content Standards
All content on this website is designed to comply with Google Ads policies and Australian advertising standards. Information is presented for general educational purposes only. We do not target sensitive health categories, make exaggerated promises, or imply that content replaces professional guidance. Individual circumstances vary, and readers should evaluate suggestions based on their own situation.
Scope of This Policy
This policy applies to all personal data processed through our website, including when you browse our guides and resources on light daily movement, subscribe to enquiries via our contact form, or interact with cookie preferences on bonestrength.world.
Personal Data We Collect
We may collect the following categories of personal data:
- Identity data: your name as provided in contact forms
- Contact data: your email address
- Communication data: messages you send through our contact form
- Technical data: IP address, browser type, device information, and pages visited
- Cookie preference data: your choices regarding analytics and marketing cookies
Purposes and Legal Bases
We process personal data for the following purposes under applicable legal bases:
| Purpose | Data Used | Legal Basis | Retention |
|---|---|---|---|
| Responding to contact enquiries about light activity content | Name, email, message | Consent / Legitimate interest | 24 months from last contact |
| Website functionality and security | Technical data, session cookies | Legitimate interest | Session duration / 12 months |
| Analytics to improve content on daily movement topics | Technical data, usage patterns | Consent | 26 months |
| Marketing content personalisation | Cookie identifiers, browsing behaviour | Consent | 13 months |
How We Use Your Data
Personal data collected through bonestrength.world is used exclusively to:
- Respond to your questions about light physical activity guides and resources
- Maintain and improve our website content and user experience
- Comply with legal obligations under Australian Privacy Act 1988 and GDPR where applicable
- Protect our website against unauthorised access and misuse
Data Sharing
We do not sell your personal data. We may share data with trusted service providers who assist in website hosting, analytics, and email communication, subject to data processing agreements that require adequate protection of your information.
International Transfers
Where personal data is transferred outside Australia or the European Economic Area, we ensure appropriate safeguards are in place, including standard contractual clauses or equivalent protections recognised under applicable data protection law.
Data Security
We implement technical and organisational measures to protect personal data, including HTTPS encryption, access controls, secure hosting environments, and regular review of our data handling practices.
Your Rights
Under GDPR and Australian privacy law, you have the following rights regarding your personal data:
- Right of access to the personal data we hold about you
- Right to rectification of inaccurate or incomplete data
- Right to erasure ("right to be forgotten") in certain circumstances
- Right to restrict processing of your data
- Right to data portability where technically feasible
- Right to object to processing based on legitimate interests
- Right to withdraw consent at any time without affecting prior lawful processing
- Right to lodge a complaint with a supervisory authority
To exercise any of these rights, contact us at info@bonestrength.world or write to our address above. We will respond within 30 days.
Children
Our website is intended for a general audience. We do not knowingly collect personal data from individuals under 16 years of age without parental consent.
Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. The date at the top of this page indicates the most recent revision. Continued use of bonestrength.world after changes constitutes acceptance of the updated policy.
Contact
For privacy-related enquiries, contact Bonestrength at info@bonestrength.world or 99a Dempster St, Esperance WA 6450, Australia.
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